Love it or Leave it? House Beautiful's Sept. Cover

Just read this article in the NY Times Media section. The September cover of House Beautiful will have a "pull-out" paint color chart sponsored by Glidden (a Glidden ad will be on the back).

Photo via nytimes.com

Not sure how I feel about it. I've always loved the idea of pull-outs and little extras for readers within the pages of magazines...but right there on the cover? I know mags are hurting (hence my freelance career) but I'm not sure how I feel about it? I'll have to check it out when the issue comes out.

What do you think? Love it? Leave it?

Oh and P.S.....the photo above, which is from nytimes.com, was taken by a fabulous photographer over at Hearst...Phillip Friedman :)